Friday 12 June 2015

Advertising


So far I've only spend money on paying my editor (who gave me a better than friends rate.) The rest I did my self. One day I will probably have to pay someone to redesign my covers as I'll be the first to admit that they are not great. I've just been of the opinion that, why waste money on something that nobody wants to buy. Since I published my first book in 2013 I've been steadily growing in confidence. I had some good responses and reviews. I'm now waiting for my 4th experience in indie publishing. On the 11th of July the Anthology 'You're not alone' will be out. I contributed a short story to this book.
  
So having grown in confidence over the last 2 years I thought I do another book promotion and actually pay for some advertising. I used Facebook post boost and I'm pleased with the results:
4,212 People reached.
61 Page engagements of which 50 website hits.
12 New Page like, but this is not all due to the post boost.
Twitter:
I've now started to build on my twitter network. I've not spend any money on this and it is very time consuming. It is still a dark art to me, but I now have a 164 followers and I use @roundteam so I find that my posts with #PDF1 #IARTG and #ASMSG get retweeted about 9 times. I'm still not convinced there is any usefulness to Twitter, but it is something I want to use and understand better.

Facebook
Twitter and Facebook were the only means I used this time to run my book promotion. I wanted to see how it did with putting a fair bit of effort in. I posted my promotion twice a day on Twitter and on 6 Facebook groups. Plus the boosted post that ran for 2 days before and 2 days during the promotion. 

The results
I managed to give 199 copies of Language in the Blood away. Of course I'm hoping this will lift the sales of the other books, but only time will tell. It is hard to say if my first foray into advertising can be called a succes, but it certainly provided more results than I had so far with promotion. I'll try a few more things with sites other authors have recommended and see how that goes. But for the moment I want to concentrate a bit more on actual writing!